Category Archives: Content

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Is content king? Only if it grabs you.

Category : Content

What does the phrase ‘content is king’ mean?

Many companies think it means writing as much as possible and pinging it to anyone who might be interested.

This is a recipe for disaster.

Do a quick google search, open a few web pages, check out your latest twitter feed. It won’t be long before you’re impatiently looking for something pertinent and concise.

content pencilThe majority of content is written by people who don’t understand what they are writing about or who they are targeting. And many “writers” forget that less is more. They lose sight of the reader.

So I’ll keep this short. When you want to write about your business, products, services or people, remember to ask yourself:

1. Who am I writing for?

2. What do I want the reader to do?

3. Do I understand the subject?

4. How do I make it clear and compelling?

5. What tone should I use?

If you don’t have the time or resources to do it yourself, employ a proven content writer, or at the very least get a specialist to proofread what you’ve written. You may find it will not only save you money, it will help you engage your target audience and lift your brand.

English language and the EU. What next?

Category : Content

Could the English language be dropped as the official language of the EU?

“If we don’t have the UK, we don’t have English,” according to Danuta Hübner, chairwoman of the European Parliament’s constitutional affairs committee. (source: Daily Telegraph)

brexitIs this really likely? I can’t see everyone reaching for their French or German dictionaries just yet. The UK may be exiting the EU but Ireland and Malta are still flying the flag for English speakers even if they registered their official languages as Gaelic and Maltese respectively.

English is the global language of business and the main working tongue of European Union institutions. The use of English as an everyday language of business communication is increasing, not just in Europe but worldwide.

More and more business professionals in Europe are asking me to help them improve their English to get a job and do business more effectively with their international contacts.

If the EU drops English, it could be seen as an “isolationist” move, just like the Brexit move which triggered it. The UK maybe be exiting but I think the English language will be with the EU and its institutions for quite some time.

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