Client: Praxity Global Alliance
Project: Marketing material and online content
Praxity is the world’s largest alliance of independent accounting firms. I was contracted to write copy to strengthen the global brand, attract members and encourage more interaction. I created a more compelling company profile, engaging marketing material and insightful articles which generated a significant increae in online activity. I now write regular content for the Praxity website.
“Ian became a valued member of the team and significantly improved the way Praxity informs and engages with its participant firms worldwide. I have no hesitation in recommending him for any copywriting or content writing position.” Graeme Gordon, Executive Director, Praxity Global Alliance, 2017
Project: Corporate communications
Bourbon is a world leader in marine services for offshore oil and gas. I was commissioned by the Group’s Communications team in Marseille to proofread various printed publications and online content. I now edit a the Group’s most important internal and external publications. I ensure text is accurately translated from French to English. I also make text more punchy and engaging while ensuring brand conistency.
“Ian has helped me a lot to formulate corporate messages. So much so that I now call on his services in the field of editing, including proofreading and rewriting texts translated from French to English, for newsletters, magazines and other publications,” Pascale Locmane, Corporate Communication Manager, Bourbon.
Client: Hyde Yachts
Project: Online content
Hyde Yachts is an international yacht brokerage and part of ICAP plc, the world’s premier inter-dealer broker. I was appointed to write online content to position Hyde Yachts as a world leading company and present its fabulous charter destinations around the world.
“The copy was written with authority and in the tone and style needed to appeal to owners and charterers of the most exclusive yachts in the world,” Damien Sibley, MD, Hyde Yachts.
Client: VT Group
Project: Employee newsletter
VT Group is a leading defence and support services company with a turnover of £1.2 billion. I was commissioned by award-winning creative agency Glow to write a compelling 12-page newsletter for VT employees. The copy was completed one day ahead of schedule despite a very tight deadline. The newsletter was extremely well received, resulting in a significant increase in demand.
“The overall content and style is really effective and just what we are looking for,” Mark Clark, Group Reward Specialist, VT Group.
Project: Online case studies
Marketscan is an award-winning data solutions business. The company appointed me to write a series of compelling online case studies to demonstrate the value of Marketscan’s data solutions from the client perspective. I have now worked for Marketscan for several years, writing regular case studies as well as the company’s award entries.
“There seem to be very few suppliers that offer a prompt and professional service but ‘english cup of tea’ is one of those rare breeds who does what they say they’ll do and when. We have worked with Ian for a number of years and his excellent copywriting skills and quick turnarounds have been second to none,” Julie Knight, Managing Director, Marketscan.
Client: Drum Housing
Project: Magazine for residents
Drum Housing is a charitable housing association and part of the award-winning Radian Group. I was approached by Drum’s design agency Red207 to write and edit a 32-page magazine for Drum’s residents. The brief was to encourage residents to get involved in Drum activities to help shape the future of their communities. The copy was written in a lively, engaging way, with bite-size chunks of text and pull-out quotes. It was so well received, it led to a 3-year contract as well as additional writing projects.
“I am really pleased with how it turned out, and more importantly, so is the client. You did a great job,” Manjit Ladher, MD, Red207.